Gill Ringland
ISBN: 0-470-01881-X
Cloth
490 pages
February 2006

Scenario planning has received much top-level interest in the corporate sector as a way of realistically assessing the long-term future. Yet too often it fails to benefit from the input of line managers, who by virtue of their exposure to customers and competitors can pick up subtle signals that are the first alert of significant change to the operating environment. Built on a wealth of case studies, Scenario Planning is a practical how-to guide for managers. Its overall message is that scenarios are not predictions or forecasts, but powerful weapons in managing the uncertainties of the future.