Kees van der Heijden
ISBN: 0-470-02368-6
Cloth
380 pages
November 2004

Kees van der Heijden illustrates how to move your organization to meet the future by linking scenario thinking and your business idea in an on-going strategic conversation. Taking the principles of organizational learning as its basis, the author describes practical and down-to-earth ways in which the organization can develop its skills in conducting an on-going scenario-based strategy process. The methods described are based on many years of practical experience of managers in both large and small organizations. Scenario-planning enables the reader to face up to uncertainty and enables them to move from finding the best strategy to finding the best process. The book will help you:- understand the basis of an organization's success and articulate its central business idea.- Break out of the organization's restrictive thinking box and take a wider perspective- Develop scenarios as alternative ways of interpreting the present.- Become clearer about the many appartently unrelated developments and build a systematic framework using a story line- Be more secure with the future - Nuture and sustain an on-going strategic conversation throughout the organization.