Mark C. Scott
ISBN: 0-470-02390-2
Cloth
256 pages
January 2005

Today, many CEOs and company boards are concerned mainly with the shareprice of their companies. In essence, they are managing shareprice, not necessarily fundamental performance. In trying to meet short-term capital market expectations and maximize share price, managers often end up destroying real value. This book argues that company leaders should seek to achieve a fair market value for a companya market capitalization that fairly reflects underlying performancerather than simply the highest share price. This means leaders must change the way they relate to investors; this book shows them how.