Jim Taylor
ISBN: 0-470-09451-6
Cloth
322 pages
September 2005

The book will attempt to define the future structure of communications agencies (with a slant towards ad agencies and media agencies), five to ten years from now. The book will be written around a series of about 40 interviews in several countries, with the heads of different types of agencies, as well as client organisations. Coming out of these interviews, the author will give his opinion on likely future agency scenarios.