Michael Newman
ISBN: 0-470-82186-8
Paper
350 pages
January 2006

This is an authoritative and unique guide to the universal principles that underlie great advertising - the kind that's proven to be dramatically more successful around the world.

Each chapter is compiled by a world-renowned advertising agency famous for its application of a particular tenet.

Packed with illustrations, reproduced ads, and frames from TV commercials, 22 Irrefutable Laws of Advertising and When to Violate Them is an indispensible guide for advertisers and marketers.