David Taylor
ISBN: 0-470-84710-7
Cloth
222 pages
October 2002

Too often the 'brand' is spoken of as an entity in its own right. It is treated as an object rather than as the brainchild of creative individuals. Using the attributes from real managers and directors who have built successful brands, The Brand Gym will give a practical programme of 'workouts' which are based on an analysis of the fundamental reasons behind the success of business and brand leaders across a range of sectors and companies. The book does not promise a 'miracle diet' but a way of achieving a healthy brand life.