Don Morrison
ISBN: 0-470-84922-3
Cloth
426 pages
March 2003

In 2001 the IDC reported that by 2005 the corporate e-learning market was on course to reach $18.bn from about $2.3bn in 2000. As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book will show those companies how to get e-learning implementation right first time. This book will cover the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly it stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written after the dotcom shakeout the book provides clear practical guidelines, based on sound strategic thinking. Cases - including, British Airports, Nortel, Kodak and an in-depth study of PWC - will illustrate how different organizations use the technology in different ways. Incorporating visual aids, checklists and case studies, the book approaches e-learning through Briefings (what you need to know) and Actions (what you need to do). Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran.