Paul Strebel
ISBN: 0-470-86290-4
Cloth
222 pages
September 2003

Nothing is static. Business models, strategies and organizations change constantly due to external forces, internal developments and managerial decisions. The search for universal best practice is often the biggest obstacle to finding the right practice.

Trajectory Management offers a new approach to strategic management based on responsively handling a business movement over time and making it better able to fit current conditions and exploit changing situations. By offering a managerial framework for succeeding in different contexts, Trajectory Management shows how to Lead the business over time. Put the right drivers in place to exploit the business conditions. Anticipate how those conditions might change. Alter the conditions to support new drivers. Shape the trajectory - the path the drivers and conditions take- to win repeatedly over time.

Paul Strebel draws on a rich array of top international organizations to illustrate his unique ideas including Ericsson, Sony, Lufthansa, Microsoft and General Motors. In this book, Paul Strebel goes beyond universal best practice that is presumed to apply no matter what the context. He presents the right practice for managing a business trajectory and winning consistently over time. Egon P. Zehnder, Founder, Egon Zehnder International, Inc.