John M. Bryson, Fran Ackermann, Colin Eden, Charles B. Finn
ISBN: 0-470-86915-1
Paper
396 pages
June 2004

This book is the first to put the power of causal mapping at the disposal of a business audience for use in strategic decision making, as well as personal decision making. Decision making involves complex inter-connected issues getting clear about what the issues are is half the battle of effective decision making. The authors outline how causal mapping can be used as a tool to make sense of challenging situations and develop effective responses. The tools enable you to tackle a large number of ideas and their interconnections showing you what to do, how to do it and why. It enables you to take strategic thinking through to strategic acting. It helps you move from winging it to actually creating a rigorous framework for thinking.

The book helps managers understand the theory and practice of causal mapping in laymans terms, for use in both individual and group settings. It shows how to develop and use action-oriented strategy maps and logic models in business decision making. Causal mappings uses are far reaching - it can be applied in all manner of decision scenarios: from devising a questionnaire to deciding upon a company merger.