To be competitive, service providers cannot customize every installation but must simultaneously offer services that meet a wide range of perceived customer needs. This guide shows commercial service providers and equipment vendors how to build competitive service offerings for enterprise-specific needs.

• Provides vital technical and business guidance to the service provider marketplace
• Explains how to satisfy the customer's specific needs in data, voice, and/or video
• Enables readers to gain the upper hand in submitting the most competitive service network bids and service level guarantees to customers