Mark C. Scott
ISBN: 0-471-49948-X
Paper
204 pages
December 2000

The professional service industry is enormous and fast growing (includes finance, marketing, insurance, banking and consultancy industries). The underlying nature of all professional services is the same. The sector itself is beginning to be viewed as one which offers lessons for other firms about how to manage people and intangibles. In this book (previously published as 'The Intellect Industry'), Scott provides an analytical look at the industry and tells people involved in them how they work and how money can be made out of them. The book is broken down into logical sections that any manager will find useful - they cover strategy, the big picture, operational aspects and financial aspects.