Gary Plaster, Jerry Alderman
ISBN: 0-471-68151-2
Cloth
320 pages
March 2006

Beyond Six Sigma: A New Customer-Focused Paradigm details how successful strategic implementation is driven from the customer's point of view from the outside to the inside. The book will present a new approach to creating and sustaining value through the application of the next generation of customer value focused Six Sigma tools and techniques. While 70% of all strategy fails due to poor implementation and execution, this book is designed to reduce the rate of failure. The authors have developed and executed an approach labeled Customer Value Creation (CVC) that guides this improvement in strategic execution. The book is the first to link Strategy, Six-Sigma, Behavioral Economics, Product Development and Marketing into a working approach that operationalizes the strategy. The value to professionals is how these approaches are used together to drive revenue and growth. The book helps professionals understand how they can leverage skills developed in Six-Sigma and product development into the sciences of marketing and strategy.