Greg Holden
ISBN: 0-764-58334-4
Paper
408 pages
March 2005
Starting an Online Business For Dummies, 4th Edition, shows entrepreneurs how to start an online business or expand an existing operation to include the Internet in the For Dummies easy-to-understand style. It is also for current online businesses that want to promote, secure, and lower the cost of their sites. Readers are shown how to get online quickly and economically without wading through a lot of hype or extraneous technical issues. It contains insider tips and strategies designed to help small business owners make smart decisions and real-life company profiles. Topics covered include how to determine needs and build the site; organization and design; how to add content and interactivity; promotion and advertisement; security; legal and tax issues; and online business accounting tools. This revision is being fully updated to reflect the latest trends. New coverage includes the following:
- Running an eBay business.
- Exploiting ways to build profits via affiliate programs and middlemen companies that help sell software
- Optimizing the site so that it ranks high on the search engines
- How entrepreneurs can succeed with a recession-proof 21st-century online business
- Updated business profiles
- Updated legal and tax issues
- Updated advertising techniques.
To provide additional help for entrepreneurs, the book includes a directory that has Web sites and other online resources related to starting an online business. This directory is being fully updated and moved on to a companion Web site. Series features: Starting an Online Business For Dummies, 4th Edition, is written in the friendly, humorous, and easy-to-understand style that is the hallmark of the For Dummies brand.