Edward Hasted
ISBN: 0-764-59783-3
Paper
379 pages
July 2005

Someday someone will write a program that makes it bigger than Microsoft. That person could be you The possibility is only as radical as your great grandfather saying that one day someone will build an automobile empire to rival Henry Fords, and we both know the answer to that one. Software is a young industry. It is fascinating and is touched with magic In fifty years, software has completely changed the way the World works. It has literally put a man on the moon. Statistics confirm what every manager, decision maker, developer, and user has always suspected. The development process rarely works. More than one in six projects is never complete, over half of those are late and over budget, less than one in six is ever profitable. These figures are from a House Of Commons report in the UK. When you put a price tag on the loss globally, you realize the enormous scale of this problem. To move from idea inception to success, developers and managers need to follow 20 crucial steps that are covered in great detail within the pages of this book. It sets an important new benchmark for the entire process of software and business development. Some topics covered include: How Winners Spot Winners What Successful People Avoid Plan for Success Raising Cash and Kind Assembling a Team Programming Without Tears Before You Press Go Where to Pitch the Price Successful Selling Plugging the Hole in the Boat How to Keep Customers Handling Growth