Shannon Belew
ISBN: 0-764-59929-1
Paper
792 pages
October 2006

Starting an Online Business All-in-One Desk Reference For Dummies is for novice entrepreneurs, those with experience, and those who want to expand an existing online operation or move a bricks'n'mortar operation online.

The book consists of 11, task-oriented, friendly minibooks that contain beginning and advance-level material and cover all aspects of and unique coverage on starting and managing an online business. The minibooks cover the following:

• Online Business Basics (e.g., creating a business plan, putting policies into place)
• Legal and Accounting (e.g., incorporation, trademarks, taxes)
• Web Site Design (e.g., finding a URL and domain, designing friendly sites)
• Online and Going (e.g., working with affiliate programs, taking inventory, payments)
• Internet Security (e.g., hack attacks, spam, backups, and credit-card fraud)
• Boosting Sales (e.g., marketing, public relations, and search engine optimization)
• Retail to E-tail (an entire minibook dedicated to moving brick n mortar stores online)
• Storefront Selling (e.g., e-Bay, Amazon, Yahoo!, CafePress.com)
• Fundraising Sites (e.g., reaching out to charities, legal considerations specific to fundraising)
• Niche E-commerce (e.g., women, children, over 50)
• E-commerce Advanced (e.g., overhauling businesses, redesigning sites).

Check out the authors nationally recognized Web site, Bizoffice.com, for links in the books and other info relating to this topic area.