Strategies for the New Health Care Marketplace: Managing the Convergence of Consumerism & Technology
Dean C. Coddington, Keith D. Moore, Elizabeth A. Fischer
ISBN: 0-787-95593-0
Cloth
448 pages
February 2001
This book by a team of acknowledged experts gives health care professionals - executives, physicians, managers, and educators - strategic guidance for serving patients of the U.S. health care system as it strives to be more responsive and efficient.


