Stephen Denning
ISBN: 0-787-97371-8
Cloth
208 pages
June 2004

Squirrel Inc. is a delightful, satirical animal fable about the use of storytelling as a leadership tool in organizations. It?shows leaders?how to use the different forms of storytelling to meet their key challenges and illustrates the?pitfalls into which one can fall if one tells the wrong kind of story. The first chapter explains in fable form how a leader can put together a story to spark change. The remainder?of the book?focuses on how leaders can use storytelling to address the?7?most difficult?challenges in organizations today: how do you persuade people to change? how do you get people working together? how do you share knowledge? how do you communicate who you are? how do you transmit values? how do you tame the grapevine? how do you lead people into the future?